• I think it would certainly violate the norms and expectations of people online if a person’s social media account were “owned” by their company. For a long time people have had private companies invest money to boost their personas which they’ve then been able to trade off of in other ways. You need only look at television news personalities or professional athletes.

    Many of these sites provide company pages and an increasing trend is to have a team of people manage the company’s twitter or other accounts and have that account interact with the customers. That method is probably a best practice if people are concerned about losing their connections. 

    Really interesting case, thanks for keeping us posted.