Last week, I had the opportunity to speak to the Connecticut Technology Council’s IT Summit.

The panel discussion, entitled “Social Media: How to Manage Your New Digital Workfoce and Your Workforce ‘Friends’”, explored the impact of social networking on how businesses communicate with customers and employees, and how to reconcile the need for security and control with the desire to remain flexbile and competitive.

My law partner, Glenn Cunningham, served as panel moderator and Christopher Luise, executive vice president at ADNET Technologies, LLC joined me.

One of the questions that was raised during the IT Summit was one that I sometimes hear.  Paraphrasing, the question was essentially this: “I think social media is just a waste of time for employees.  There is no return on investment for it. And what am I supposed to do with a young employee who spends four hours on Facebook each day?”

There’s a lot of subtext to a question like this and it would be easy to discount the person’s views as someone who just “doesn’t get it” with social media.


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